client profile
How to Dominate a Category.
About Zyme
Zyme established itself as a formidable enterprise SaaS company for over a decade. It created an entire industry category called Channel Data Management and over the years, built a sizable portfolio of Fortune 500 customers: primarily manufacturers of consumer goods, like Sony, Nintendo, 3M, and HP, and B&O Play. Zyme was acquired by e2Open in 2018.
Our Engagement
We owned digital marketing across America and EMEA and worked as an extension of the marketing team to deliver growth and leads. Our engagement lasted for about four years until Zyme’s exit to e2open in 2018. We were responsible for all aspects of digital marketing, from social media advertising, SEO, content strategy, PPC adWords, and live event coverage.