A Climate Change

Warrior

MAHINDRA SUSTEN

Leading the solar revolution.

client profile

Revenue-Driving Growth.

About Susten

Susten is a subsidiary of a multi-billion dollar Indian conglomerate. It is an Indian business that’s geared toward selling solar power equipment and services across the world to customers that want to reduce their energy costs.

Our Engagement

We were responsible primarily for establishing an effective social media strategy and advising the team on how to improve their overall traffic. That included a focus on search engine optimization and repurposing content for distribution.

strategy

Social Media. SEO. Digital Funnel.

Establish consistent social media presence (LinkedIn, Twitter)
Repurpose existing collateral
Engage industry influencers across the world
Drive traffic back to web-site

Established plan for sales team engagement
Advised on building a proper marketing funnel

SEO Lead Generation

#1 Rank of Google for solar related terms
2,000 → 8,000/mo organic traffic growth
~10% click-through-rate
900 leads
Mission accomplished

Susten didn’t have their infrastructure setup to measure marketing efforts effectively. When we began the engagement, there was very little organic traffic, almost no traction on social media, despite great brand-centric content promotion. We set out to repurpose existing content for consistent promotion and to build a solid back-link strategy. Over time, social media helped support brand-centric searches and referral traffic.

Social Media Growth

4,200 → 15,500 LinkedIn in 2 years
98% boost in engagement rate on LinkedIn
4% of total site traffic from social media
900 leads

We built an active presence on LinkedIn and increased the follower count, extend reach, established a strong brand presence online.

Zyme

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Long-term engagement and orchestration of an enterprise software company’s digital strategy. Acquired for $100m+. Read the case study here.

Udacity

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DaVita

HEALTHCARE SERVICES / B2C

We drove all digital marketing strategy and operations of a global leader in kidney care. Read the case study here.

Susten

RENEWABLE ENERGY / B2B

Mahindra is a well-known Fortune 500 whose work in renewables is impacting millions. We sparked some growth. Read more here.

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a talent for success

We drive growth with a formula that works.

Lean Campaigns First

We lead with a research-driven approach and can run lean campaigns that lower the cost of advertising for our clients and increases ROI.

Fundamentals of Marketing

Because we’ve delivered growth across industries, the insights on what works and what doesn’t are unparalleled. Fundamentals are part of our DNA.

Creative

We think creativity is what will set brands apart in a world where everyone has access to advertising technology.

Data & Analytics

The only way to manufacture success is to understand how to combine numbers and art! We always keep an eye on the numbers.